Index

Insights and Research on the Study of Gender and Intersectionality in International Airline Cultures

ISBN: 978-1-78714-546-7, eISBN: 978-1-78714-545-0

Publication date: 5 July 2017

This content is currently only available as a PDF

Citation

(2017), "Index", Mills, A.J. (Ed.) Insights and Research on the Study of Gender and Intersectionality in International Airline Cultures, Emerald Publishing Limited, Leeds, pp. 519-540. https://doi.org/10.1108/978-1-78714-545-020171028

Publisher

:

Emerald Publishing Limited

Copyright © 2017 Emerald Publishing Limited


INDEX

Aborigines
, 451, 455, 457–460, 465

AC. See Air Canada (AC)

ACA. See Aviation Corporation of America (ACA)

Acker and discourse of family
, 340

creating and conceptualizing social structures
, 342

gendering

cultures
, 341

interactions
, 341–342

practices/structures
, 340–341

internal gender constructions
, 342

Acker’s conceptualization of gendered substructure
, 306–307

Acker’s framework, improving on
, 363–364

Acker’s gendered substructure, re-focusing
, 345–346

Acker through looking glass
, 331

Acker’s gendering processes
, 332–333

building on Acker
, 333–337

gendering

cultures
, 346–349

practices/policies/structures
, 346

making sense of data
, 337

Acker and discourse of family
, 340–342

dominant discourse in (1950s)
, 339–340

Pan Am in (1980s)
, 343–345

Acker’s gendering processes
, 332–333

Actants
, 95, 157, 161, 163, 166

material
, 172

nonhuman
, 171

nonmaterial
, 158

past as
, 160

Activity system
, 67

Blackler and organizations as
, 66–69

Actor networks

interest-driven socio-politics of
, 185

as materially heterogeneous
, 185

socio-politics of
, 183, 184

Actor-network theorists
, 161

Actor-network theory (ANT)
, 158, 162–163, 177

Air Canada
, 161–162

feminism and
, 159–161

history and organizational culture at Air Canada
, 164–168

and intersection with feminism
, 168–173

primer on
, 162–164

problem of long-term change
, 158–159

Administrative Sciences Quarterly (ASQ)
, 5, 6

Aerodromes
, 103, 452

AFA. See Association of Flight Attendants (AFA)

AFC. See Australian Flying Corp (AFC)

Africanization of West African Airways
, 390

AIDS
, 257

Air Canada (AC)
, 93, 113, 122, 132, 137–138, 142, 147, 158, 160, 161–162, 170, 194, 267, 289–290, 474

“authoritative” histories
, 165

corporate responses
, 136

documents
, 12

early years of
, 290–291

masculinity story
, 163

newsletters
, 134

role of women in
, 138

Air force(s)
, 199, 386

bases
, 41

flyers
, 198

flying
, 261

pilots
, 87

policy
, 198

ranks
, 245

role of
, 241

wartime
, 251

Air France
, 200, 245

Air Steward
, 196, 201, 248

Air Transport Auxiliary (ATA)
, 198, 293, 376

Air Union
, 196, 199

Air-mindedness
, 201

Airborne “stewards”
, 41

Aircraft Transport and Travel Ltd. (AT&T)
, 40, 372

Airline industry, organizational imagery in
, 369–370

Airline(s)
, 126, 228–229, 268, 397–398

beauty contests
, 231

business
, 76, 124, 194, 204, 227, 255, 294, 414

and employment of people of color
, 380–381, 382

and gendering of organizations

“gendered processes” framework
, 193

passenger activity and service provision strategies and recruitment
, 195–206

sexuality and strategy
, 206–207

theoretical framework
, 194–195

growth
, 217

industry
, 47, 205, 206

in Britain
, 210–211

British
, 209

construction of sexuality in
, 205

gender and micropolitics of resistance in Canadian
, 121–129

organizational imagery in
, 369–370

in United Kingdom
, 107

management
, 141

steward
, 64, 336

stewardess
, 233

strategy
, 242, 248–249

“Alienation” study
, 16, 18

All-male flight crew
, 196

emergent and deliberate strategies
, 196–198

symbolism and strategy
, 198–199

Alternative histories construction
, 80

Americanism
, 397, 398, 407, 427–428, 432, 440

ANT. See Actor-network theory (ANT)

Anti-glamour policy
, 221, 224

ANTi-History
, 176, 178–180, 187–188, 476–477

and Feminist
, 180–182

knowledge of the past
, 183

mapping in conversation with feminist scholarship
, 182

articulation
, 187

epistemological categories
, 187

methodology
, 183–189

“naturalcultural” categories
, 184

punctuated actor-network
, 189

punctuated history
, 186

relational approach to constitution of social past
, 187

voice of actors
, 185

See also “History”

Anticategorial complexity approach
, 418–419

Applied implications
, 155, 327–328

“Archival records”, accessibility of
, 96

Archival research
, 396–397

and case study strategies
, 96–97

Archives
, 100–104

working with
, 100–102

Archives
, 94, 96, 100–104

working with
, 102–104

Argentine division
, 405, 407

Articulation
, 185, 187, 188, 346

Artifacts
, 8, 96, 121–122, 171, 346, 368, 445

archaic
, 239

cultural
, 95, 98, 133, 135–136, 319

physical
, 50, 67

ASQ. See Administrative Sciences Quarterly (ASQ)

Association of Flight Attendants (AFA)
, 254

AT&T. See Aircraft Transport and Travel Ltd. (AT&T)

ATA. See Air Transport Auxiliary (ATA)

Austere atmosphere
, 221–222

Austerity
, 83, 225, 227, 253

Australian Flying Corp (AFC)
, 452

“Australian pioneering stock”
, 455

Aviation business environment in United States
, 294

Aviation Corporation of America (ACA)
, 403–404

BA. See British Airways (BA)

“Baby stewardesses”
, 309, 340

“Baby stewards”
, 309, 340

BAT. See Boeing Air Transport (BAT)

“Bathing beauty contests”
, 231

BBC rule
, 28–29

BEA. See British European Airways (BEA)

Beauty competitions
, 203, 321

Belt-tightening
, 88

Betty Trippe’s Diary
, 411–414

Black pride organizations
, 258

Blackler’s work on activity systems
, 66

emancipation
, 67

processes of mediation
, 68

strengthen elements of rules approach
, 69

Blacks/Race
, 431–432

BOAC. See British Overseas Airways Corporation (BOAC)

Board of Directors (BOD)
, 38, 81, 162, 165, 357–358

Body, personality to
, 230–234

Boeing Air Transport (BAT)
, 199–200, 202, 473

Boys to men
, 122–123

BPR. See Business Process Reengineering (BPR)

“Branded women”
, 158

Brazilian Division
, 405

British airlines
, 194, 199, 201–202

See also Canadian Airlines (CA)

British Airways (BA)
, 7, 9, 37, 73, 81, 194, 199, 204–206, 209, 240, 267, 289–290, 372

British Airways Newsletters
, 387–388

company newsletter and management of images
, 389–391

corporate materials in construction of discriminatory images
, 370–372

and development of corporate materials
, 372–375

gendered subculture making
, 39–40

gendered substructure of
, 40–41

images

of race and empire
, 378–387

of race and ethnicity over time
, 387–389

of sexuality
, 375–378

masculine archetypes at
, 240

airline strategy
, 248–249

changing strategy and changing corporate image
, 243–246

corporate imaging
, 247–248, 249

ground engineer
, 246

job characteristics
, 249–251

pilot
, 240–243

recruitment practices
, 246–247

organizational culture, imagery, and leadership
, 368–369

organizational imagery in Airline industry
, 369–370

See also Pan American Airways (Pan Am); Trans-Canada Air Lines (TCA)

British Airways’ “supergirl” advertising campaign
, 205

British and North American airlines
, 193, 194

British European Airways (BEA)
, 64, 74, 201, 209, 216–217, 221, 240n, 250, 270, 371, 372, 464n

Magazine
, 232–233

organizational life of
, 203

“British Machines. British Pilots” slogan
, 375

British Overseas Airways Corporation (BOAC)
, 64, 74, 83, 201–202, 209, 216–217, 220–221, 240n, 250, 266, 372, 464n, 473–474

gendering comparison with TCA and
, 270

absence of female employees from
, 271–272

BSAA operation with BOAC
, 270–271

formative context, gender, and cultures of organizations
, 279–284

isomorphic mimicry and gendering of flight attendant role
, 276–279

masculine hegemony and absence of female labor
, 273–276

method of study
, 269–270

Newsletters
, 231–232

organizational culture
, 267–268

organizational life of
, 203

theoretical framework
, 268–269

British South American Airways (BSAA)
, 74, 270

BSAA. See British South American Airways (BSAA)

Bureaucracy
, 16, 213, 225–226, 355, 357

Bureaucratization
, 45, 225, 227, 245, 355, 378

Bush airman
, 122–123

Bush piloting
, 297

airline’s bush piloting heritage
, 298–299

economics and social context of bush piloting
, 297

TCA
, 299–300

Women and Aviation in Canada
, 300–301

Business history
, 75, 447

Business Process Reengineering (BPR)
, 59, 78

Business research methods
, 95

“Cabin boys”
, 41, 197, 200, 248, 276, 473

Canadian Airlines (CA)
, 267, 271

Air Canada’s acquisition of
, 165

blue uniforms of
, 166

micropolitics of resistance in
, 121–129

Canadian aviation
, 297

Bush piloting in Canada
, 297

TCA
, 299–300

Winnipeg operation of Western Canada Airways
, 298

Women and Aviation in Canada
, 300–301

Canadian National Railroad (CNR)
, 161–162, 275, 291

Canadian Pacific Railway (CPR)
, 292

Canadian Royal Commission on Equity in Employment
, 288

Canal Zone Sub Division
, 405

Caribbean Division
, 405

Categorical approach. See Intersectional complexity approach

CDA. See Critical discourse analysis (CDA)

Centrality
, 86, 87, 258, 262, 375, 376

Chatelaine, Canadian magazine
, 128, 165

Chief executive officers (CEOs)
, 159

Chief financial officers (CFOs)
, 159

Children
, 126, 293, 309, 342, 462, 465

“Chinaman cook”
, 457, 465

Civilizing
, 455, 458, 464

influence
, 406, 410

local savages
, 454

Class
, 25, 385

divisions development
, 23

relations
, 464

Closed-system perspective
, 212

CNR. See Canadian National Railroad (CNR)

“Code share” ticketing arrangements
, 60

Colin Marshall
, 47, 199, 204–205

Colombian law
, 405

Commercial aviation
, 58, 274

Australian
, 456

dawn of
, 196

emergent and deliberate strategies
, 196–198

symbolism and strategy
, 198–199

in United States, (1918–1930)
, 293–296

Company materials
, 210, 217, 369, 387, 390

Company newsletters
, 135, 138, 237

and management of images
, 389–391

Competition
, 219

discourse of
, 310–312, 343

and strategic management
, 228–229

Complex organization
, 16

Comprehensive planning process
, 140

Conflicting imagery
, 222–225

Conformity
, 56, 120, 121, 230

Connotation
, 87, 141, 144–148

Conscious decision-making process
, 195

Constant

friction
, 128–129

smiling
, 53

Constitutes resistance
, 113–114

Constructivism
, 171

Content analysis
, 105, 194, 347, 382

Context

gender in
, 87–88

“men” in
, 238–239

studying gender in
, 87–88

Contradictions
, 19, 23, 31–32, 67, 172, 229

Conventional aspects
, 142

connotation
, 144–148

denotation
, 142–144

Corporate

British Airways and development of
, 372–375

culture approach
, 20

Gender Gap Report
, 146

histories
, 77, 89

images
, 90, 210–211, 247–248, 249, 369

image-making
, 372

uniformed female staff and
, 221–222

leadership
, 372

materials role in construction of discriminatory images
, 370–372

memories
, 89

CPR. See Canadian Pacific Railway (CPR)

Critical discourse analysis (CDA)
, 447, 450

Critical hermeneutics
, 353–354, 396–397

approach
, 133, 135, 148

circle
, 133–134

Critical organizational historiography
, 180

Critical sensemaking approach
, 115, 119–121

discourse
, 117–118

formative contexts
, 115–116

organizational rules
, 116–117

sensemaking
, 118–119

Criticisms
, 115

Cultural/culture
, 146, 155–156, 160

artifacts
, 135–136

forms
, 16

leadership
, 370

maintenance strategies
, 30

traces
, 88–90

Darkest Africa
, 383, 431

Decision-making

conscious and rational
, 195

employee participation in
, 18

of organizational leaders
, 369

strategic
, 206–207

Deliberate strategy
, 371

dawn of commercial aviation and all-male flight crew
, 196–198

passenger service and female flight attendant
, 199–202

Democracy
, 119, 390, 414, 435

Denotation
, 141, 142–144

Department of National Defence (DND)
, 293, 300–301

Desexualization
, 278

organizational
, 213–214

as organizational discourse
, 220–225

organizational discourse and
, 227–228

policy
, 65, 68, 209–210

process
, 250

as sexual discourse
, 230

social discourse and
, 225–226

strategy
, 202

See also Sexuality

Desexualized steward
, 253

Dialectical materialism
, 21

Digging archeology
, 93

archival research and case study strategies
, 96–97

archives
, 94

Archives and Archives
, 100–104

case study on gendering of airline cultures over time
, 97–100

methods of analysis
, 104–107

research strategy
, 95

rule sets
, 97

Disciplinary convention
, 95, 107

Discourse
, 117–118, 165

analysis
, 105, 106

of competition
, 343

of women’s liberation
, 344–345

Discriminatory practices
, 3, 9, 80, 85, 98, 143, 160, 285, 440

construction
, 58

generation
, 59

material and innumerable examples
, 475

social character
, 116

study of
, 49

Discursive practices
, 63, 106, 118, 121, 217, 386

Diverse social practices
, 56, 194, 217

DND. See Department of National Defence (DND)

“Domestic idyll”, discourse of
, 44, 45, 103, 275

“Domestic” factors of human existence
, 24

“Domestic” routes
, 279

Dominant discourse
, 106, 288, 308, 310, 326, 339–340

Double indemnity
, 123–129

Dualistic accounts
, 114

Duelling discourses
, 343

Acker’s conceptualization of gendered substructure
, 306–307

application of Acker’s notion of gendered substructure
, 307

applied implications
, 327–328

BOAC and BEA
, 216–217

contributions to scholarship
, 327

creating and conceptualizing social structures
, 325–326

desexualization as organizational discourse
, 220–225

discourse

analysis
, 308

of competition
, 343

of women’s liberation
, 344–345

dominant discourse
, 326

eroticization as organizational discourse
, 228–234

gendering

cultures
, 319–321, 343–344

interactions
, 321–323, 344

practices/structures
, 315–319, 343

In-House Newsletter and rise of female employment
, 217–219

internal gender constructions
, 323–325, 344

limitations and future research directions
, 328

organizational discourse and desexualization
, 227–228

Pan Am in (1950s)
, 308–310

Pan Am in (1980s)
, 310–314

policy of desexualization
, 209–210

popular culture and images of sexuau1y
, 226

social discourse and desexualization
, 225–226

theoretical debates and issues
, 211–215

EEOC. See Equal Employment Opportunities Commission (EEOC)

Emancipation
, 67

“Emergent” strategy
, 206, 371

dawn of commercial aviation and all-male flight crew
, 196–198

passenger service and female flight attendant
, 199–202

“Empirical data corpus”
, 96

Employment

airlines and employment of people of color
, 380–381, 382

equity
, 139

practices
, 257

rules
, 102–103

Employment Equity Act
, 148

“Enacted cues”
, 65, 66

Enacted sense of organization
, 120, 349

Enactment of sensemaking
, 120

Engineered revolution
, 403

Entrepreneur
, 122–123, 204, 292

Epistemological categories
, 187

Equal Employment Opportunities Commission (EEOC)
, 254

Equal Opportunity
, 137, 142–143, 152, 313, 320, 442

Equality

of sexes
, 223

“Steering Group”
, 240

Erotic images
, 229–231

Eroticism

and organizational discourse
, 229

desexualization as sexual discourse
, 230

gender, fashion, and conformity
, 230

from personality to body
, 230–234

Eroticization

as organizational discourse
, 228

competition and strategic management
, 228–229

eroticism and organizational discourse
, 229

permissive society
, 229

period (1950–1975)
, 253–254

Esprit de corps
, 242, 296, 299

Ethnicity over time, images of race and
, 387–389

Ethnographic methods
, 164

ex-RAF officers
, 199

Exotic, images of
, 381, 383

Extra-organizational

influences
, 212

rules
, 6, 27, 268–269

Family

Acker and discourse of
, 340–342

commitments
, 18

socialization processes
, 24

Fashion
, 230, 321

patriarchal
, 308

tribal-like
, 165–166

Female employees
, 221, 344

Female employment, rise of
, 217–219

images of sexuality
, 218

war years
, 218–219

Female flight attendant
, 199

emergent and deliberate strategies
, 199–202

hiring of
, 221

professionalization
, 204

symbolism and changing strategies
, 202–204

Femininity
, 238, 336–337

Feminism
, 163, 177–182

and ANT
, 159

gender, “past, ” and ANT
, 160–161

past as actant
, 160

ANT and intersection with
, 168–173

and historiography
, 180–182

and re/writing of history
, 77–78

Feminist
, 176

ANTi-History and
, 180–182

mapping ANTi-History
, 182–183

notion
, 114

poststructuralism
, 307, 336, 448–449

Feminist materialism and organizational analysis
, 25

contradictions and resistance
, 31–32

culture
, 26

extraorganizational rules
, 27

reproduction rules
, 29

sexuality
, 28, 29

social regulative rules
, 30–31

state rules
, 29

strategic rules
, 30

technical rules
, 29

Feminist organization

analysis
, 50

gendered sub-structure
, 355

gender divisions
, 355–356

identity work
, 358

interactions
, 357–358

organizational logic
, 359–360

symbols
, 356–357

Feminist poststructuralist
, 448–449

account

Bush Piloting
, 297–301

Canadian Aviation
, 297–301

Commercial Aviation in United States, (1918–1930)
, 293–296

modifying gender gestalt
, 301–303

organizational culture over time
, 288–291

TCA (1937–1941)
, 291–293

approach
, 289, 420–421

First World War
, 241, 385

First-class service
, 42, 43, 199–200

First-class transportation industry
, 199

Flight crews recruitment

dawn of commercial aviation and all-male flight crew
, 196–199

passenger service and female flight attendant
, 199–204

professionalization of female flight attendant
, 204–206

Flight stewardesses
, 309, 339–340

Florence Nightingale to Venus di Milo
, 123

atmosphere of family picnic
, 126

constant friction
, 128–129

emphasis on charm and efficiency
, 129

evidence of mimetic isomorphic influences
, 124

male organizational audiences
, 125

TCA stewardesses
, 127–128

“Flying-Ace”
, 197

Foreign domination
, 257

Formal moment
, 141

Formal rules
, 54–55, 58–61, 116

Formative context
, 115–116, 279, 398, 401

of Canadian aviation
, 123–124

clerical work
, 280

government attitudes
, 281

organizational culture
, 281–282

wartime contingencies
, 282–284

Formative contexts
, 280

Fortune magazine
, 404–405

Foucauldian

analysis
, 97, 114

notion of discourse
, 370

Foucault and discourse
, 63–64

Frequent flyer programs
, 204

Functionalist treatments of gender
, 18–19

Gender
, 16, 119–121, 158, 177, 179, 184, 185, 230, 268, 279, 287–288

AC
, 122

analysis
, 19–21

boys to men
, 122–123

clerical work
, 280

in context
, 87–88

differentiation
, 16

dimension
, 86

divisions
, 195, 355–356

double indemnity
, 123–129

focus on
, 85–87

gender-based research
, 422

gestalt modification
, 301–303

government attitudes
, 281

neglect within organizational studies
, 17–19

organizational culture
, 281–282

past, and ANT
, 160–161

studying in context
, 87–88

systems
, 85

wartime contingencies
, 282–284

Gendered cultures
, 62–63

Gendered formal rules
, 59

Gendered processes
, 193, 194, 215

Gendered subculture making
, 39–40

Gendered substructure
, 334, 345–346

Acker’s conceptualization of
, 306–307

of feminist organization
, 355

gender divisions
, 355–356

identity work
, 358

interactions
, 357–358

organizational logic
, 359–360

symbols
, 356–357

Gendering
, 178

of Air Canada

airline management
, 141

applied implications
, 155

contributions to scholarship
, 154–155

conventional and structural aspects
, 142–148

critical hermeneutic approach
, 133–134

critical hermeneutics
, 153

cultural artifacts
, 135–136

formal moment
, 141

information content
, 149–150

intentional aspect
, 140

interpretation–reinterpretation
, 148–149

interpretive frame
, 150–153

limitations and future research directions
, 155–156

methodological approach
, 134–135

power
, 132

power and social relationship
, 153–154

referential aspect
, 140–141

social-historical moment
, 137–140

“World of Women” article
, 136–137

of airline cultures over time
, 97

case study on
, 97–100

of airlines
, 46–47

cultures
, 319–321, 332, 341, 343–344, 346

gendering interactions
, 348–349

internal gender constructions
, 349

organizational logic
, 347–348

of flight attendant role
, 276

revisioning gender
, 278–279

interactions
, 321–323, 332–333, 341–342, 344, 348–349

practices/structures
, 315–319, 332, 340–341, 343

over time
, 9–11, 12

Gendering of organizational culture
, 37, 49

applying rules approach to
, 57–63

BA
, 37

gendered subculture making
, 39–40

gendered substructure of
, 40–41

concerns, issues, and strategies
, 79

change vs. progress
, 82–85

focus on gender
, 85–87

history as discourse
, 79–82

studying gender in context
, 87–88

culture as metaphor for understanding
, 50–51

key organizational discourses
, 41–43

militarization of space
, 45–46

organizational rules as cultural framework
, 51–57

over time
, 6–8, 38, 72, 73

airline business
, 76

business history
, 75

corporate histories
, 77

cultural traces
, 88–90

feminism and re/writing of history
, 77–78

number of unique problems
, 74

organizational boundaries
, 74

rules and social psychological processes
, 63–69

sexuality
, 44–45

social discourse

and gendering of airlines
, 46–47

and practices
, 43

General Gomez
, 413

German Ideology, The
, 22

‘Gin’
, 460

Glamour

and female sexuality
, 222

girls
, 129, 253

glamorous role of airline stewardess
, 233

hostess
, 88, 202

and moral concern
, 228

Globalization
, 395, 414

Globalized environment
, 416

Government attitudes
, 281

Government policy
, 219

Great Depression
, 424–425

“Half-caste”
, 457, 465

Handley Page Transport (HPT)
, 40, 372

Hawthorne Studies
, 16, 17–18, 55–56

Hegemonic masculinity
, 238, 239, 263–264, 266–267, 273, 285

Hegemonic themes

imaging heterosexual organization
, 251–257

imaging white British organization
, 257–259

masculinity and
, 251

Hermeneutic circle
, 133–134, 353

Hermeneutic interpretation
, 354

“Heroic pilot”
, 8, 98, 288, 335, 375

Heterosexual masculinity
, 251–252

Heterosexual organization

desexualized steward
, 253

Eroticization period (1950–1975)
, 253–254

imaging
, 251

man the warrior
, 252–253

one of boys
, 251–252

resistance and advent of gay flight attendant
, 254–257

Historical materialism
, 21, 22

Historiography
, 180

Historiography, feminism and
, 178–179

“History”
, 177, 180, 183, 185

as discourse
, 79

alternative histories
, 80

BA
, 79, 81

hybrid entrepreneurial-military organization
, 82

new images of masculinity and femininity
, 81

UK National Health Service Trust
, 80

See also ANTi-History

Home, sexuality
, 44

Homosexuals
, 257

Horizons
, 140

“Hostess”
, 202, 221

HPT. See Handley Page Transport (HPT)

Hudson Bay Company
, 289–290

Hudson Fysh
, 453–454

Human agency
, 217

Human Resources Puts Employee Development
, 320

“Human resources” practices
, 54–55

Hybrid entrepreneurial-military organization
, 47, 82

ICAN. See International Commission for Air Navigation (ICAN)

ICAO. See International Civil Aviation Organization (ICAO)

Identity construction
, 119

Imagery
, 368–369

Images/imaging

company newsletter and management of
, 389–391

of exotic
, 381, 383

heterosexual organization
, 251–257

from outposts
, 384–385

of race and empire
, 378–387

of race and ethnicity over time
, 387–389

of sexuality
, 375–378

of superiority
, 383–384

white British organization
, 257–259, 260

Imperial Airways
, 124, 243, 244, 380, 459, 463

Imperial Airways Gazette
, 372, 383

Imperial Airways Monthly Bulletin
, 372

Imperial heritage
, 381, 387

images from outposts
, 384–385

images of exotic
, 381, 383

images of superiority
, 383–384

Imperialism as social and organizational discourse
, 385–387

In-flight nurse to flighty flight attendant
, 199

In-house

journals
, 203

newsletter
, 140, 217

images of sexuality
, 218

war years
, 218–219

Informal rules
, 55–56, 61–62, 116

Informal social networks
, 31

Information content
, 149–150

Institutionalization and goal displacement model
, 355

Instone Air Lines
, 197, 199

“Integrationist”
, 181–182

Intentional aspect
, 140

Internal gender construction
, 323–325, 333, 338, 342, 344, 349

Internal mental work
, 41, 195, 274, 323

Internal newsletters
, 140

International business
, 394, 395

International Civil Aviation Organization (ICAO)
, 60, 103, 196, 242

International Commission for Air Navigation (ICAN)
, 60, 196, 242

International Women’s Year (1957)
, 136, 139

Interorganizational linkages
, 60

Interpretation
, 133

interpretation–reinterpretation
, 148–149

Interpretive accounts
, 18–19, 20, 21

Interpretive frame
, 150–153

Intersectional complexity approach
, 419

Intersectionality
, 421, 423–424, 464–468

at margins
, 449–450

and theoretical categories
, 418–419

Intracategorical complexity approach
, 419

Isomorphic mimicry
, 276

revisioning gender
, 278–279

Joan Acker’s framework
, 353

Juan Trippe
, 413–414

Juncture(s)
, 9, 38, 104, 105, 423–424, 426–427

Americanism
, 433, 435

as heuristic for understanding intersectionality
, 421

intersectionality
, 423–424

Pan American Airways
, 423–424

of intersectionality
, 417

Pan Am
, 419–421, 427–433

retrospective study
, 418

and theoretical categories
, 418–419

masculinity
, 435–436, 440

“Orders From A Woman”
, 434–435

organizational culture over time as series of
, 40

organizations and laws
, 442–443

“Return of Martin Guerre”
, 436–440

social movements and legal advancement
, 441–442

whiteness
, 440

Knight of British Empire (KBE)
, 465

Knowledge
, 63, 159

notion of discourse
, 118

of past
, 183

Latin America
, 397, 401–403, 430

image of
, 409–411

imagining
, 407

Obama to
, 415–416

Law, John
, 158

Leaders
, 132

Leadership
, 368–369, 386

experience
, 28

metaphors of
, 227–228

Legal rules
, 60

Library search
, 8n

“Long Service in Tokyo”
, 388

“Looking-glass” effect
, 370

Macrosociology
, 212

Macrostrategies
, 172

Male employees
, 9, 126, 221, 227, 341, 437

Male-only flight crews
, 137, 201

“Maleness”
, 16, 164, 211, 261, 332, 375, 376, 428, 461

Management and Organization Studies (MOS)
, 447–448

Managerial realist
, 53

“Manliness”
, 257, 286

Marxist theory
, 9

Masculine

archetypes
, 240–251

hegemony and absence of female labor
, 273–276

Masculinist processes
, 78

Masculinity
, 238, 290–291, 336–337, 428–429, 435–436

and hegemonic themes
, 251–259

masculine archetypes at BA
, 240–251

“men” in context
, 238–239

multiple masculinities at work
, 259–263

Materialist

alternative
, 21

class divisions development
, 23

“domestic” factors of human existence
, 24

German Ideology, The
, 22

organizational desexualization
, 25

approach
, 17

Matrix of domination
, 426

“Men”
, 238–239, 388–389

Merger
, 40, 165–166, 322

Metaphors
, 57

of leadership
, 227–228

of masculinity
, 347

Mexican Division
, 405

Micropolitics of resistance in Canadian airline industry
, 121

AC
, 122

boys to men
, 122–123

double indemnity
, 123–129

Militarization of space
, 45–46

Military aviator
, 122–123

Mixed-blood
, 403

Modern European imperialism
, 378

Modernity
, 455

MOS. See Management and Organization Studies (MOS)

Multiple masculinities
, 86, 259

exploring
, 238–239

gender and organizations
, 259–260

gendered discourse
, 262–263

maleness
, 261–262

piloting
, 260–261

short-lived desexualization strategy
, 263

Multiplicity of discursive practices
, 117

Myth, connotation
, 146–148

National Air Transport (NAT)
, 295

National identities
, 401, 402

Nationality
, 385, 454

“Naturalcultural” categories
, 184

Network
, 163

hierarchical
, 169

informal social
, 31

Neutral look
, 230

New World
, 401, 402

New York, Rio and Buenos Aires Line (NYRBA)
, 406

Newsletters
, 135

Air Canada’s newsletters
, 133–134

British Airways In-House Newsletters
, 373–374

British Airways Newsletters
, 382

“British Airways” newsletters over time
, 375

in-house corporate newsletters
, 101

internal newsletters
, 140

internal newsletters at Pan Am
, 311

PAA newsletters
, 321

Non-bureaucratic organizations
, 360–361

“Non-white” images
, 381

“Non-whites”, superiority of
, 385

North American airlines
, 128, 343

NYRBA. See New York, Rio and Buenos Aires Line (NYRBA)

Obama, Barack
, 394, 395

to Latin America
, 415–416

On-going sense
, 120, 121

Ontological security
, 120

Opportunity 2000 program
, 10, 37, 38, 81, 389, 392

Opportunity structure
, 61, 212

Organization, Gender, and Culture
, 5–6, 15

feminist materialism and organizational analysis
, 25–31

gender differentiation
, 16

gender neglect within organizational studies
, 17–19

gendering of organizational culture over time
, 6–8

gendering over time
, 12

towards intersectionality in time
, 13–14

mapping out culture and gendering over time
, 9–11

materialist alternative
, 21–25

materialist approach
, 17

organizational culture and analysis of gender
, 19–21

researching past
, 11–12

Organizational actors
, 56, 62–63

Organizational analysis
, 17, 18, 212, 287–288

Organizational behavior
, 18, 20

Organizational boundaries
, 74

Organizational culture
, 19–21, 123, 132, 267, 268–269, 279, 287–288, 368–369

rules as
, 56–57

studying over time
, 57

clerical work
, 280

government attitudes
, 281

organizational culture
, 281–282

wartime contingencies
, 282–284

gendering over time
, 6–8

mapping out
, 9–11

over time
, 38, 288

junctures
, 38, 40

layers of influence on development of gendered substructure
, 39

multiple masculinities and early years of Air Canada
, 290–291

from theory to method
, 289–290

Organizational desexualization
, 25, 213

Organizational discourses
, 38, 41, 88, 99, 212–213, 305–306, 364, 372, 375, 386–387

and desexualization
, 227

conflicting imagery
, 222–225

glamour and moral concern
, 228

metaphors of leadership
, 227–228

restructuring and bureaucratization
, 227

staffing
, 220

uniformed female staff and corporate image
, 221–222

eroticization as
, 228–234

safety
, 42

service
, 42–43

Organizational factors
, 212

Organizational imagery in Airline industry
, 369–370

Organizational logic
, 331, 347–348, 359–360

Organizational practices
, 17, 44, 195, 442

in discriminatory outcomes for women
, 266–267

ordinary organizational practices
, 332

in social construction of gender
, 262

Organizational processes
, 368

Organizational rules
, 51, 116–117

formal rules
, 54–55

informal rules
, 55–56

managerial realist
, 53

rules and organizational actors
, 56

rules as organizational culture
, 56–57

shared meanings
, 52

studying organizational cultures over time
, 57

Organizational sense-making processes
, 20–21

Organizational shocks
, 84

Organizational structuring
, 211

Organizational studies
, 18

Organizations
, 148, 216

“Organizing logics”
, 306

Orientalism
, 379

PAA. See Pan American Airways (Pan Am)

Pacific Western Airlines (PWA)
, 194

Pan American Airways (Pan Am)
, 124, 267, 289–290, 306, 327, 331, 393, 395, 397, 423–424, 438

acquisitions
, 399

Betty Trippe’s Diary
, 411–414

chosen instrument
, 403

employment practices
, 407

Pam Am’s Southern Empire
, 405

Pan Am in practice
, 406–407

US State Department
, 404

formative context
, 398, 401

framework of analysis
, 396

archival research
, 396–397

critical hermeneutics
, 396–397

idea of Latin America
, 401–403

Latin America
, 403

Pan Am
, 397–401

US Interests
, 403

globalization
, 395

image of
, 407–409

imagining
, 407

international business
, 394, 395

Latin America

image of
, 409–411

imagining
, 407

matrix of domination
, 427

Americanism
, 427–428

Blacks/Race
, 431–432

Latin Americans
, 430

masculinity
, 428–429

whiteness and European heritage
, 428

women
, 432–433

in (1950s)
, 308–310, 339

in (1980s)
, 310, 343

discourse of competition
, 310–312, 343

discourse of women’s liberation
, 344–345

gendering cultures
, 343–344

gendering interactions
, 344

gendering practices/structures
, 343

internal gender constructions
, 344

other discursive spaces
, 312–314

Obama to Latin America
, 415–416

Pan Am—postpositive case study
, 419–421

postcoloniality and reading
, 414–415

postpositive case study
, 419–421

professional secretaries
, 315

system
, 400

US State Department
, 397–398

See also British Airways (BA); Trans-Canada Air Lines (TCA)

Passenger activity and service provision strategies

dawn of commercial aviation and all-male flight crew
, 196–199

passenger service and female flight attendant
, 199–204

professionalization of female flight attendant
, 204–206

Passenger demographics
, 219

Passenger service
, 199

emergent and deliberate strategies
, 199–202

strategies
, 197

symbolism and changing strategies
, 202–204

“Past”
, 183

as actant
, 160

gender, “past,” and ANT
, 160–161

Permissive society
, 229

Personality to body
, 230–234

Pilot
, 240–243

female pilot
, 389–390

heroic pilot
, 375

Piloting
, 260–261

See also Bush Piloting

Pioneering
, 42, 45, 292, 409, 410, 454, 464

Plausibility
, 66, 121

failure
, 115

analysis and discussion
, 129–130

critical sensemaking, gender, and resistance
, 119–121

critical sensemaking approach
, 115–119

gender and micropolitics of resistance in Canadian airline industry
, 121–129

Polish Worker’s Defence Committee
, 119

Post hoc sensemaking
, 120

Post-war anti-colonialism movements
, 258–259

Postcoloniality
, 396, 414–415

Postmodernist analysis of organization
, 369–370

Postpositivism
, 94, 95

Postpositivist orientation
, 99

Poststructural feminism
, 114

Poststructuralism
, 95

Poststructuralist

feminism
, 114, 214–215

theory
, 9

Power
, 114, 132, 379

air power
, 425

dimensions of
, 21

of organizational rules
, 117

and social relationship
, 153–154

in Weick’s theory of sensemaking
, 65

Pre-war social hierarchy
, 201

Price wars
, 204

“Primary domestic responsibility” of women
, 29

Primer on ANT
, 162–164

Professionalism
, 53, 63, 127, 205, 222, 223, 226, 228, 244, 250, 263, 360, 436

Professionalization of female flight attendant
, 204

symbolism and strategy
, 205–206

“Psychicprisons” notion
, 370

“Psychological punch”
, 200

Pudney’s account
, 82

PWA. See Pacific Western Airlines (PWA)

Qantas
, 445

central actors
, 456

aborigines
, 457–460

intersectionality
, 464–468

success of airline
, 457

women
, 460–464

historiography approach
, 446

methodology
, 450

critical discourse analysis
, 450

materials and methods
, 451–452

partial sense of
, 452

themes
, 453

civilizing
, 455

modernity
, 455

nationality
, 454

pioneering
, 454

theoretical background
, 447

feminist poststructuralist
, 448–449

intersectionality at margins
, 449–450

traversing historic turn in MOS
, 447–448

Qantas at War
, 451, 459, 467

Qantas Rising
, 451, 454, 457, 461

Qantas: Wings to the World
, 451

RAAF. See Royal Australian Air Force (RAAF)

Race
, 385

images of race and empire
, 378

airlines and employment of people of color
, 380–381, 382

imperial heritage
, 381, 383–385

imperialism as social and organizational discourse
, 385–387

orientalism
, 379

images of race and ethnicity over time
, 387

men
, 388–389

women
, 387–388

race-based research
, 422

Race Relations Act (1977)
, 380–381

Racial equality
, 258

Racial stereotypes
, 251, 258

Racist stereotypes
, 370

Radical humanism
, 19

Radical structuralism
, 19

RAF. See Reserve, or new Auxiliary Air Force (RAF); Royal Air Force (RAF)

Rational decision-making process
, 195

“Reactive meaning-makers”
, 117

Realism
, 165

Realist historical practices
, 165

Referential aspect
, 140–141

Registered Nursing qualifications (RN qualifications)
, 124

Reorientationalist approach
, 181–182

Reproduction

advertising in
, 370

of air forces
, 199

approach
, 115

rules
, 29

“Reproductive rules”
, 268–269

Research strategy
, 95

Reserve, or new Auxiliary Air Force
, 242

Resistance
, 31–32, 113–114, 119–121

Retrospective sense
, 120

“Return of Martin Guerre”
, 427, 436–440

Revisioning gender
, 278–279

RFC. See Royal Flying Corp (RFC)

RN qualifications. See Registered Nursing qualifications (RN qualifications)

Royal Air Force (RAF)
, 42, 47, 103, 242, 386

Royal Australian Air Force (RAAF)
, 453

Royal Commission on the Status of Women
, 138–140

Royal commissions
, 162

Royal Flying Corp (RFC)
, 45, 241

“Rugged” imposition of rules
, 123

“Rugged” resistance
, 123

“Ruggedness” process
, 123

Rule(s)
, 116

approach to gendering of organizational culture
, 57

formal rules and gendering of organizational culture
, 58–61

informal rules and gendering of organizational culture
, 61–62

organizational actors and gendered cultures
, 62–63

concept
, 53

interpretation
, 116

makers
, 116

and organizational actors
, 56

as organizational culture
, 56–57

ruling class ideas
, 22

sets
, 97

and social psychological processes
, 63

Blackler’s work on activity systems
, 66–69

Foucault and discourse
, 63–64

Weick’s theory of sensemaking
, 64–66

Safety
, 42, 196–197

SAS. See Scandinavian Airlines System (SAS)

SCADTA. See Sociedad Columbo-Alemana de Transportes Aereos (SCADTA)

Scandinavian Airlines System (SAS)
, 204–205

Scholarship, contributions to
, 154–155, 327

Science and technology studies (STS)
, 163

Scientific management
, 29

Second World War (WWII)
, 45, 198, 201, 376, 380

Sensemaking
, 115, 118–119

Sensemaking, properties of
, 64

Service
, 42–43

Sex
, 16

differences
, 211

power differentials
, 18

role spillover
, 61

sex-selling strategies
, 203

structuring of sex roles
, 212

Sexist stereotypes
, 370

Sexual attractiveness
, 28

Sexual discourse
, 230

Sexual expressions
, 25

Sexual identity
, 212

Sexual relations
, 213

Sexual revolution
, 88

Sexuality
, 28, 29, 44, 194–195, 212, 215, 225–226

construction of
, 205

home
, 44

images
, 218

images of
, 375–378

localized sites
, 216–217

popular culture and images
, 226

and strategy
, 206–207

work
, 45

See also Desexualization

Sexy stewardess
, 377

SFWR. See Stewardesses for Women’s Rights (SFWR)

Short-lived desexualization strategy
, 263

Simplistic accounts
, 114

Sintes, Yvonne
, 75n2

Social actors
, 115

Social construction
, 215, 216

Social discourse(s)
, 225–226, 385

austerity
, 225

bureaucracy, sexuality, and rise of welfare state
, 225–226

and gendering of airlines
, 46–47

and practices
, 43

“Social forces”
, 262

Social psychological factors
, 120

Social psychological properties
, 118

Social reality
, 187

Social regulative rules
, 30–31, 268–269

Social relations
, 215

Social Sciences and Humanities Research Council (SSHRC)
, 6–7

Social sensemaking
, 121, 125

Social structures, creating and conceptualizing
, 325–326, 333, 338, 342

Social-historical moment
, 137–140

Sociedad Columbo-Alemana de Transportes Aereos (SCADTA)
, 405

Sociohistorical moment
, 134

Sociological frame of analysis
, 211

Sociological Paradigms and Organizational Analysis
, 5

Sociopolitical attitudes
, 219

Socio-past, mapping
, 185

Socio-political conditions of creation of history
, 185

Socio-politics of actor-networks
, 185

SSHRC. See Social Sciences and Humanities Research Council (SSHRC)

Staff News
, 383

Staffing
, 220

State rules
, 29, 268–269

State-owned airlines
, 227

Stewardesses
, 278

Stewardesses for Women’s Rights (SFWR)
, 352, 360

gendered sub-structure of feminist organization
, 355–360

improving on Acker’s framework
, 363–364

Joan Acker’s framework
, 353

members
, 361–362

methodology
, 353–355

non-bureaucratic organizations
, 360–361

organization
, 363

organization for issues of stewardesses
, 362

stewardesses to
, 360

Stewarding
, 371

Strategy
, 195

for change
, 473–475

sexuality and
, 206–207

strategic actions
, 206

strategic management
, 193

strategic rules
, 30, 268–269

for study
, 475–477

symbolism and

dawn of commercial aviation and all-male flight crew
, 198–199

professionalization of female flight attendant
, 205–206

Structural feminism
, 115

STS. See Science and technology studies (STS)

Superiority, images of
, 383–384

“Supplementarist”
, 181

“Surplus labour”
, 22

Symbol
, 133

Symbolism
, 241

and changing strategies
, 202–204

and strategy

dawn of commercial aviation and all-male flight crew
, 198–199

professionalization of female flight attendant
, 205–206

“Systemic approach”
, 50, 51

Systemic discrimination
, 51

TCA. See Trans-Canada Air Lines (TCA)

Technical knowledge
, 87, 203, 233, 453–454

Technical rules
, 29, 56, 59, 268–269

Textual analysis
, 164, 211

Third World
, 13, 258, 379

Total Quality Management (TQM)
, 55, 59, 78

“Toughness” process
, 123

“Traces”
, 7, 8

Trans World Airways (TWA)
, 194, 254, 289–290, 312

Trans-Canada Air Lines (TCA)
, 115, 122, 126, 137, 161, 266, 288, 464n

employees
, 299

and Employment of Women, (1938–1940)
, 301–303

gendering comparison with BOAC and
, 270

absence of female employees from
, 271–272

crown-owned corporation
, 271

formative context, gender, and cultures of organizations
, 279–284

isomorphic mimicry and gendering of flight attendant role
, 276–279

masculine hegemony and absence of female labor
, 273–276

method of study
, 269–270

organizational culture
, 267–268

TCA (1937–1941)
, 291

Board and Canadian Railwayman
, 292–293

theoretical framework
, 268–269

See also British Airways (BA); Pan American Airways (Pan Am)

“Tried-and-true” labour
, 42

TWA. See Trans World Airways (TWA)

Two-way process
, 216

UK National Health Service Trust
, 80

Uniformed female staff and corporate image
, 221–222

Unionization
, 310, 313, 343

United Air Lines (UAL)
, 64, 124, 267, 276, 294

United States
, 293–296

Commercial Aviation in, (1918–1930)

US airline business
, 221

US airlines
, 199–200, 201–202

US Interests
, 403

US State Department
, 404

“Unproductive prejudices”
, 354–355

“Upper-crust” form of masculinity
, 45

Value systems development
, 20

War years
, 218–219, 271, 336, 425, 443

Wartime contingencies
, 282–284

Wartime military
, 41, 274

Weick’s sensemaking approach
, 119

Weick’s theory of sensemaking
, 64–66

See also Blackler’s work on activity systems

Welfare State
, 225–226

Western Canadian Airways and Canadian Air Lines
, 298–299

White British organization
, 257–259, 260

Whiteness and European heritage
, 428

WIM. See Women in management (WIM)

Womanhood
, 44, 46, 50, 78, 80–81, 122, 211, 290–291, 303, 389–390, 425

Women
, 122, 124, 212, 226, 229, 352

control mechanisms for
, 359

discourse of women’s liberation
, 344–345

history
, 78

identities for women of SFWR
, 358

issues
, 360

Qantas
, 460–464

with SFWR
, 362

Women’s Opportunities Council
, 314, 317

Women and Aviation in Canada
, 300–301

Women in management (WIM)
, 77

Women’s Royal Air Force (WRAF)
, 43, 102, 103, 198, 241, 273

Women’s Royal Naval Service (WRNS)
, 88

Work
, 45

clerical
, 280

identity
, 358

internal mental
, 41, 195, 274, 323

multiple masculinities at
, 259–263

Workplace discrimination
, 50

“World of Women” article
, 136–137

WRAF. See Women’s Royal Air Force (WRAF)

WRNS. See Women’s Royal Naval Service (WRNS)

WWII. See Second World War (WWII)

Prelims
Section I Introduction: The Gendering of Organizational Culture Over Time
Chapter 1 Introduction
Chapter 2 Organization, Gender, and Culture
Section II Mapping Out Culture and Gendering Over Time
Chapter 3 The Gendering of Organizational Culture: Social and Organizational Discourses in the Making of British Airways
Chapter 4 Rules, Sensemaking, Formative Contexts, and Discourse in the Gendering of Organizational Culture
Chapter 5 Studying the Gendering of Organizational Culture over Time: Concerns, Issues, and Strategies
Chapter 6 Digging Archeology: Postpositivist Theory and Archival Research in Case Study Development
Section III Researching the Past
Chapter 7 When Plausibility Fails: Toward a Critical Sensemaking Approach to Resistance
Chapter 8 The Gendering of Air Canada: A Critical Hermeneutic Approach
Chapter 9 Men on Board: Actor-Network Theory, Feminism, and Gendering the Past
Chapter 10 Performing the Past: ANTi-History, Gendered Spaces, and Feminist Practice
Section IV Gendering Over Time
Chapter 11 Strategy, Sexuality, and the Stratosphere: Airlines and the Gendering of Organizations
Chapter 12 Dueling Discourses: Desexualization versus Eroticism in the Corporate Framing of Female Sexuality in the British Airline Industry, 1945–1960
Chapter 13 Cockpits, Hangars, Boys, and Galleys: Corporate Masculinities and the Development of British Airways
Chapter 14 Flying in the Face of Reality: Gender Rules in Trans-Canada Air Lines and the British Overseas Airways Corporation, 1919–1947
Chapter 15 Masculinity and the Making of Trans-Canada Air Lines, 1937–1940: A Feminist Poststructuralist Account
Chapter 16 Duelling Discourses at Work: Upsetting the Gender Order
Chapter 17 Pleading the Fifth: Re-Focusing Acker’s Gendered Substructure through the Lens of Organizational Logic
Chapter 18 Organizational Logic and Feminist Organizing: Stewardesses for Women’s Rights
Section V Toward Intersectionality in Time
Chapter 19 Man/Aging Subjectivity, Silencing Diversity: Organizational Imagery in the Airline Industry. The Case of British Airways
Chapter 20 Markets, Organizations, Institutions, and National Identity: Pan American Airways, Postcoloniality, and Latin America
Chapter 21 The Junctures of Intersectionality: Race, Gender, Class, and Nationality and the Making of Pan American Airways, 1929–1989
Chapter 22 Reading Qantas History: Discourses of Intersectionality and the Early Years of Qantas
Section VI Lessons Learned
Chapter 23 Lessons Learned over Time
References
Index