This chapter examines the role of corporate image-making in the everyday life of organizations and its contribution to the mundane reproduction of discrimination. With British Airways as an example, it is argued that images found in corporate materials reflect the organization’s construction of “male” and “female,” “white” and “non-white,” in distinct ways. Further, these images have profound consequences for the ways in which employees visualize themselves, their colleagues and their subordinates. This chapter also shows how organizational images can restrict diversity by identifying certain organizational roles and positions with specific demographic characteristics. It is suggested that (a) these various images have sanctioned and encouraged certain types of “male”/female,” “white”/“nonwhite” behavior, and implicitly prohibited others and (b) these images can be linked to the exclusion of women and people of color from positions of power, authority, and prestige within the airline industry.
This chapter was made possible by a grant from the Social Sciences & Humanities Research Council of Canada (General Research Grant #92-0476). In addition, I would like to thank Pushkala Prasad (University of Calgary), Colin Brown (Lancaster University), and Heather Hopfl (Bolton Institute) for their comments on earlier drafts.
Mills, A.J. (2017), "Man/Aging Subjectivity, Silencing Diversity: Organizational Imagery in the Airline Industry. The Case of British Airways
Emerald Publishing Limited
Copyright © 2017, Sage Ltd