Man/Aging Subjectivity, Silencing Diversity: Organizational Imagery in the Airline Industry. The Case of British Airways

Insights and Research on the Study of Gender and Intersectionality in International Airline Cultures

ISBN: 978-1-78714-546-7, eISBN: 978-1-78714-545-0

Publication date: 5 July 2017

Abstract

This chapter examines the role of corporate image-making in the everyday life of organizations and its contribution to the mundane reproduction of discrimination. With British Airways as an example, it is argued that images found in corporate materials reflect the organization’s construction of “male” and “female,” “white” and “non-white,” in distinct ways. Further, these images have profound consequences for the ways in which employees visualize themselves, their colleagues and their subordinates. This chapter also shows how organizational images can restrict diversity by identifying certain organizational roles and positions with specific demographic characteristics. It is suggested that (a) these various images have sanctioned and encouraged certain types of “male”/female,” “white”/“nonwhite” behavior, and implicitly prohibited others and (b) these images can be linked to the exclusion of women and people of color from positions of power, authority, and prestige within the airline industry.

Acknowledgements

Acknowledgments

This chapter was made possible by a grant from the Social Sciences & Humanities Research Council of Canada (General Research Grant #92-0476). In addition, I would like to thank Pushkala Prasad (University of Calgary), Colin Brown (Lancaster University), and Heather Hopfl (Bolton Institute) for their comments on earlier drafts.

Citation

Mills, A.J. (2017), "Man/Aging Subjectivity, Silencing Diversity: Organizational Imagery in the Airline Industry. The Case of British Airways", Mills, A.J. (Ed.) Insights and Research on the Study of Gender and Intersectionality in International Airline Cultures, Emerald Publishing Limited, Bingley, pp. 367-392. https://doi.org/10.1108/978-1-78714-545-020171020

Publisher

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Emerald Publishing Limited

Copyright © 2017, Sage Ltd

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