The Gendering of Air Canada: A Critical Hermeneutic Approach^☆

Abstract

Through the use of critical hermeneutics, the chapter provides a deep analysis and offers clues as to how management, through the power of communication, can contribute to producing and reproducing embedded gender-based assumptions and values through organizational culture, which can both enable and constrain organizational members. It examines gender discrimination as it relates to employment equity in a well-known airline. We show how an organizational culture, supported by society and communicated through language, can impede progress within an organization through the power of language, and highlight a number of clues as to the processes of gender discrimination at work.

Citation

Myrden, S.E., Mills, A.J. and Helms Mills, J.C. (2017), "The Gendering of Air Canada: A Critical Hermeneutic Approach^☆", Mills, A.J. (Ed.) Insights and Research on the Study of Gender and Intersectionality in International Airline Cultures, Emerald Publishing Limited, Bingley, pp. 131-156. https://doi.org/10.1108/978-1-78714-545-020171008