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Driving to the Right Place: Aligning Communications with Business Goals and Objectives

aChevrolet
bGeneral Motors

Mastering Business for Strategic Communicators

ISBN: 978-1-78714-504-7, eISBN: 978-1-78714-503-0

Publication date: 19 October 2017

Citation

Jacuzzi, J. and Cervone, T. (2017), "Driving to the Right Place: Aligning Communications with Business Goals and Objectives", Ragas, M.W. and Culp, R. (Ed.) Mastering Business for Strategic Communicators, Emerald Publishing Limited, Leeds, pp. 125-131. https://doi.org/10.1108/978-1-78714-503-020171014

Publisher

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Emerald Publishing Limited

Copyright © 2018 Emerald Publishing Limited