Employees as Drivers of Corporate Brand and Reputation

aBlue Cross Blue Shield Association
bAmerican Veterinary Medical Association

Mastering Business for Strategic Communicators

ISBN: 978-1-78714-504-7, eISBN: 978-1-78714-503-0

Publication date: 19 October 2017



Gerrard, P. and Roberts, A. (2017), "Employees as Drivers of Corporate Brand and Reputation", Ragas, M. and Culp, R. (Ed.) Mastering Business for Strategic Communicators, Emerald Publishing Limited, pp. 73-80. https://doi.org/10.1108/978-1-78714-503-020171008

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