Employees as Drivers of Corporate Brand and Reputation

aBlue Cross Blue Shield Association
bAmerican Veterinary Medical Association

Mastering Business for Strategic Communicators

ISBN: 978-1-78714-504-7, eISBN: 978-1-78714-503-0

Publication date: 19 October 2017

Abstract

Citation

Gerrard, P. and Roberts, A. (2017), "Employees as Drivers of Corporate Brand and Reputation", Ragas, M. and Culp, R. (Ed.) Mastering Business for Strategic Communicators, Emerald Publishing Limited, pp. 73-80. https://doi.org/10.1108/978-1-78714-503-020171008

Download as .RIS

Publisher

:

Emerald Publishing Limited

Copyright © 2018 Emerald Publishing Limited

Please note you might not have access to this content

You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account.
If you would like to contact us about accessing this content, click the button and fill out the form.