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Employees as Drivers of Corporate Brand and Reputation

^aBlue Cross Blue Shield Association

^bAmerican Veterinary Medical Association

ISBN: 978-1-78714-504-7, eISBN: 978-1-78714-503-0

Publication date: 19 October 2017

Gerrard, P. and Roberts, A. (2017), "Employees as Drivers of Corporate Brand and Reputation", Ragas, M.W. and Culp, R. (Ed.) Mastering Business for Strategic Communicators, Emerald Publishing Limited, Leeds, pp. 73-80. https://doi.org/10.1108/978-1-78714-503-020171008

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Emerald Publishing Limited