TY - CHAP AB - SN - 978-1-78714-503-0, 978-1-78714-504-7/ DO - 10.1108/978-1-78714-503-020171003 UR - https://doi.org/10.1108/978-1-78714-503-020171003 A1 - Marino Peter ED - Matthew W. Ragas ED - Ron Culp PY - 2017 Y1 - 2017/01/01 TI - Why Business Acumen Matters More Than Ever T2 - Mastering Business for Strategic Communicators PB - Emerald Publishing Limited SP - 31 EP - 37 Y2 - 2019/12/10 ER -