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Why Business Acumen Matters More Than Ever

Peter Marino ^a ^b

^aMillerCoors

^bTenth and Blake Beer Company

Mastering Business for Strategic Communicators

ISBN: 978-1-78714-504-7, eISBN: 978-1-78714-503-0

Publication date: 19 October 2017

Citation

Marino, P. (2017), "Why Business Acumen Matters More Than Ever", Ragas, M.W. and Culp, R. (Ed.) Mastering Business for Strategic Communicators, Emerald Publishing Limited, Leeds, pp. 31-37. https://doi.org/10.1108/978-1-78714-503-020171003

Publisher

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Emerald Publishing Limited

Copyright © 2018 Emerald Publishing Limited