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Strategy Transformation Based on Holistic Leadership: A Case Study of Apple

Mitsuru Kodama (Nihon University, Tokyo, Japan)

Developing Holistic Leadership

ISBN: 978-1-78714-422-4, eISBN: 978-1-78714-421-7

Publication date: 12 May 2017


As a company that has continuously achieved business innovation, Apple in the United States has successfully applied strategic knowledge creation to produce a series of products that integrate various digital devices as well as diverse contents and applications, such as the iPod, iPhone, and iPad, based on a corporate vision of a digital hub concept. At the same time, the redefining of corporate boundaries that expanded Apple’s business in a horizontal direction from the Macintosh PC business to the delivery of music, smartphones, and tablets is also an indication of the evolution of a corporate vision involving Apple’s strategic transformation. This chapter presents the strategic and creative processes that enabled practitioners, including the late Steve Jobs, to demonstrate “strategic innovation capability” by “holistic leadership” at every level of management at Apple and successfully achieve a business ecosystem strategy through “creative collaboration” across diverse boundaries within and outside the company.



Kodama, M. (2017), "Strategy Transformation Based on Holistic Leadership: A Case Study of Apple", Developing Holistic Leadership, Emerald Publishing Limited, Bingley, pp. 81-142.



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