TY - CHAP AB - Purpose This chapter aims to clarify the future of the HR profession in the digital age by translating and extrapolating results of recent studies in a creative way. The main question is ‘What will be the effects of digitization on the HRM profession?’Methodology/approach The methodological approach is threefold. A theoretical concept of digital impact on the HRM profession is constructed based on a task-based analysis of the Ulrich roles. Second, in two sessions HRM Professionals reflect on the main question and give assessments. Third, a secondary analysis is carried out on the HRM practice monitor and five hypotheses are tested (primary role of HR, time spent in an activity cluster, typification of the HRM department).Findings The outcomes give no clear and unequivocal picture yet. Although the theoretical concept, actual research, professional literature and consulted professionals indicate that the HRM profession is already or will soon get more strategic due to digitization, the secondary analysis of the HRM practice monitor does not confirm that tendency.Research limitations/implications The limitations of this research comprise flaws in the HRM practice monitor, the questionable web instrument and the lack of a clear and broadly accepted definition of digitization. Follow-up research seems to be very worthwhile and has a lot of possible starting points.Practical implications This research offers a new way of looking at the HRM profession in transition by combining the Ulrich model with a task-based analysis. Furthermore the evidence is based on 4 years (2012–2015) of data collection. SN - 978-1-78714-315-9, 978-1-78714-316-6/ DO - 10.1108/978-1-78714-315-920161012 UR - https://doi.org/10.1108/978-1-78714-315-920161012 AU - van Kruining Ineke ED - Tanya Bondarouk ED - Huub J. M. Ruël ED - Emma Parry PY - 2017 Y1 - 2017/01/01 TI - The dis-app-earance of HRM: Impact of Digitization on the HRM Profession T2 - Electronic HRM in the Smart Era T3 - The Changing Context of Managing People PB - Emerald Publishing Limited SP - 311 EP - 337 Y2 - 2024/04/26 ER -