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Technology Affordances and Multimedia Learning Effects

Matt Bower (Department of Educational Studies, Macquarie University, Sydney, Australia)

Design of Technology-Enhanced Learning

ISBN: 978-1-78714-183-4, eISBN: 978-1-78714-182-7

Publication date: 3 August 2017


This chapter provides an overview of two generally applicable frameworks relating to the use of technology-enhanced learning – ‘affordances’ and multimedia learning effects. First, the concept of ‘affordances’ as action potentials of technologies is identified as a way to think through technology-enhanced learning design possibilities, so as to help make technology selection decisions. Second, multimedia learning effects including the multimedia effect, the modality effect, the redundancy effect, the split-attention effect, and the personalization effect are presented as a scientific basis for understanding how to create cognitively effective learning experiences using text, images, sound, and video. Both affordances and multimedia learning effects are characterized as ongoing areas of research that are somewhat related, with the successful utilization of each depending on critical application by the designer.


Bower, M. (2017), "Technology Affordances and Multimedia Learning Effects", Design of Technology-Enhanced Learning, Emerald Publishing Limited, Bingley, pp. 65-91.



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