The third part of the chapter concentrates on planning towards Halal marketing, which involves the move and future challenges in different layers of industries to gear up and strengthen the Halal economy.
Rahim, N.@.F.b. (2016), "Consumer Behaviour, Perception and Planning Towards Halal Marketing", Mutum, D.S., Butt, M.M. and Rashid, M. (Ed.) Advances in Islamic Finance, Marketing, and Management, Emerald Group Publishing Limited, pp. 271-307. https://doi.org/10.1108/978-1-78635-899-820161014Download as .RIS
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