This chapter highlights that discussions on Islamic marketing should include sustainable marketing and emphasises the growing importance of stakeholder orientation in marketing.
Ghazali, E. and Mutum, D. (2016), "Islamic Marketing: Compatibility with Contemporary Themes in Marketing", Mutum, D., Butt, M. and Rashid, M. (Ed.) Advances in Islamic Finance, Marketing, and Management, Emerald Group Publishing Limited, pp. 213-222. https://doi.org/10.1108/978-1-78635-899-820161011Download as .RIS
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