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Islamic Marketing: Compatibility with Contemporary Themes in Marketing

Advances in Islamic Finance, Marketing, and Management

ISBN: 978-1-78635-899-8, eISBN: 978-1-78635-898-1

Publication date: 19 December 2016

Abstract

Originality/value

This chapter highlights that discussions on Islamic marketing should include sustainable marketing and emphasises the growing importance of stakeholder orientation in marketing.

Keywords

Citation

Ghazali, E. and Mutum, D.S. (2016), "Islamic Marketing: Compatibility with Contemporary Themes in Marketing", Mutum, D.S., Butt, M.M. and Rashid, M. (Ed.) Advances in Islamic Finance, Marketing, and Management, Emerald Group Publishing Limited, Bingley, pp. 213-222. https://doi.org/10.1108/978-1-78635-899-820161011

Publisher

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Emerald Group Publishing Limited

Copyright © 2017 Emerald Group Publishing Limited