TY  - CHAP
AB  - 
SN  - 978-1-78635-745-8, 978-1-78635-746-5/
DO  - 10.1108/978-1-78635-746-520161020
UR  - https://doi.org/10.1108/978-1-78635-746-520161020
ED  - Syed Saad Andaleeb
ED  - Khalid Hasan
PY  - 2016
Y1  - 2016/01/01
TI  - References
T2  - Strategic Marketing Management in Asia
PB  - Emerald Group Publishing Limited
SP  - 527
EP  - 552
Y2  - 2024/04/25
ER  -