Social Marketing and Social Business
Strategic Marketing Management in Asia
ISBN: 978-1-78635-746-5, eISBN: 978-1-78635-745-8
Publication date: 19 December 2016
Citation
Hasan, K. (2016), "Social Marketing and Social Business", Andaleeb, S.S. and Hasan, K. (Ed.) Strategic Marketing Management in Asia, Emerald Group Publishing Limited, Leeds, pp. 475-509. https://doi.org/10.1108/978-1-78635-746-520161017
Publisher
:Emerald Group Publishing Limited
Copyright © 2017 Emerald Group Publishing Limited