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Pricing Strategy

Rajesh C. Jampala

Strategic Marketing Management in Asia

ISBN: 978-1-78635-746-5, eISBN: 978-1-78635-745-8

Publication date: 19 December 2016

Citation

Jampala, R.C. (2016), "Pricing Strategy", Andaleeb, S.S. and Hasan, K. (Ed.) Strategic Marketing Management in Asia, Emerald Group Publishing Limited, Leeds, pp. 383-402. https://doi.org/10.1108/978-1-78635-746-520161013

Publisher

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Emerald Group Publishing Limited

Copyright © 2017 Emerald Group Publishing Limited