TY  - CHAP
AB  - 
SN  - 978-1-78635-745-8, 978-1-78635-746-5/
DO  - 10.1108/978-1-78635-746-520161006
UR  - https://doi.org/10.1108/978-1-78635-746-520161006
AU  - Andaleeb Syed Saad
ED  - Syed Saad Andaleeb
ED  - Khalid Hasan
PY  - 2016
Y1  - 2016/01/01
TI  - Market Segmentation, Targeting, and Positioning
T2  - Strategic Marketing Management in Asia
PB  - Emerald Group Publishing Limited
SP  - 179
EP  - 207
Y2  - 2024/05/08
ER  -