TY  - CHAP
AB  - Abstract The purpose of this study is to examine the fulfillment of Panda’s mission statement in the organization’s macro and minor storytelling and provide a close look at the function of the organizational culture to enhance the fulfillment of organization missions. The study employs qualitative methodology and participant observation to inspect the fulfillment of Panda’s mission statement in the organization’s macro storytelling first. The fulfillment of the mission statement in the micro storytelling is examined at a local store. By comparing the macro and the micro storytelling, the study presents the consistency and inconsistency of fulfillment of the organization’s mission statement at different hierarchies of the organization. Lastly, the study discusses the function of organizational culture in enhancing the fulfillment of the mission statement of the organization. The first finding of this study is that there are consistencies and inconsistencies in fulfilling Panda’s mission statement in its macro- and micro-level storytelling. The second finding of the study readdresses that organizational culture can work as a buffer to enhance the fulfillment of the mission statement and mitigate the inconsistency between the macro and micro storytelling.
SN  - 978-1-78635-671-0, 978-1-78635-672-7/
DO  - 10.1108/978-1-78635-671-020181013
UR  - https://doi.org/10.1108/978-1-78635-671-020181013
AU  - Liang Yanni
ED  - David M. Boje
ED  - Mabel Sanchez
PY  - 2018
Y1  - 2018/01/01
TI  - The Fulfillment of Panda Express’s Mission Statement in Its Macro and Micro Storytelling
T2  - The Emerald Handbook of Quantum Storytelling Consulting
PB  - Emerald Publishing Limited
SP  - 177
EP  - 185
Y2  - 2024/05/14
ER  -