The purpose of this study is to examine the fulfillment of Panda’s mission statement in the organization’s macro and minor storytelling and provide a close look at the function of the organizational culture to enhance the fulfillment of organization missions. The study employs qualitative methodology and participant observation to inspect the fulfillment of Panda’s mission statement in the organization’s macro storytelling first. The fulfillment of the mission statement in the micro storytelling is examined at a local store. By comparing the macro and the micro storytelling, the study presents the consistency and inconsistency of fulfillment of the organization’s mission statement at different hierarchies of the organization. Lastly, the study discusses the function of organizational culture in enhancing the fulfillment of the mission statement of the organization. The first finding of this study is that there are consistencies and inconsistencies in fulfilling Panda’s mission statement in its macro- and micro-level storytelling. The second finding of the study readdresses that organizational culture can work as a buffer to enhance the fulfillment of the mission statement and mitigate the inconsistency between the macro and micro storytelling.
Liang, Y. (2018), "The Fulfillment of Panda Express’s Mission Statement in Its Macro and Micro Storytelling", Boje, D. and Sanchez, M. (Ed.) The Emerald Handbook of Quantum Storytelling Consulting, Emerald Publishing Limited, pp. 177-185. https://doi.org/10.1108/978-1-78635-671-020181013Download as .RIS
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