This case study analyses Sears Holdings Corporation public report to explore how its business activities are revealed to public stakeholders. This study also proposes hypotheses of the consequences of ineffective storytelling.
Tourani, N. (2018), "Reading Behind the Scene of Public Stories: Quantum Storytelling Triangulation", Boje, D. and Sanchez, M. (Ed.) The Emerald Handbook of Quantum Storytelling Consulting, Emerald Publishing Limited, pp. 159-175. https://doi.org/10.1108/978-1-78635-671-020181012Download as .RIS
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