TY  - CHAP
AB  - Abstract The objective of this chapter is to interpret a supply chain as an ontological entity with being-in-the-world of spacetimemattering. A case study approach is adopted to reveal the strategies undertaken by one of China’s fastest growing Internet companies – Xiaomi Inc. – to create competitive advantage through its management of product design and supply chain integration. Utilizing publicly available data, we analyze the company with quantum storytelling and network analysis techniques. Our analysis concludes that Xiaomi’s success originates from two aspects. First, Xiaomi is a good storyteller, who makes stories appealing to customers by involving them into product design and branding. Second, Xiaomi’s parsimonious supply chain substantially improves its market responsiveness and reduces disruption risks; more importantly, it helps to offer products of great value to customers.
SN  - 978-1-78635-671-0, 978-1-78635-672-7/
DO  - 10.1108/978-1-78635-671-020181011
UR  - https://doi.org/10.1108/978-1-78635-671-020181011
AU  - Zhang Ruoqing
AU  - Zhou Wenkai
ED  - David M. Boje
ED  - Mabel Sanchez
PY  - 2018
Y1  - 2018/01/01
TI  - Quantum Storytelling Network Analysis of Supply Chain Management: A Case Study
T2  - The Emerald Handbook of Quantum Storytelling Consulting
PB  - Emerald Publishing Limited
SP  - 141
EP  - 158
Y2  - 2024/04/24
ER  -