The objective of this chapter is to interpret a supply chain as an ontological entity with being-in-the-world of spacetimemattering. A case study approach is adopted to reveal the strategies undertaken by one of China’s fastest growing Internet companies – Xiaomi Inc. – to create competitive advantage through its management of product design and supply chain integration. Utilizing publicly available data, we analyze the company with quantum storytelling and network analysis techniques. Our analysis concludes that Xiaomi’s success originates from two aspects. First, Xiaomi is a good storyteller, who makes stories appealing to customers by involving them into product design and branding. Second, Xiaomi’s parsimonious supply chain substantially improves its market responsiveness and reduces disruption risks; more importantly, it helps to offer products of great value to customers.
We would like to thank the members of 2015 bigSTORY conference, especially Dr. David M. Boje, for his contribution on dedicating time in individual meetings to review and evaluate the chapter. We would also like to thank our colleague, David Perez, for his suggestions on earlier drafts of this chapter.
Zhang, R. and Zhou, W. (2018), "Quantum Storytelling Network Analysis of Supply Chain Management: A Case Study", Boje, D. and Sanchez, M. (Ed.) The Emerald Handbook of Quantum Storytelling Consulting, Emerald Publishing Limited, pp. 141-158. https://doi.org/10.1108/978-1-78635-671-020181011Download as .RIS
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