To read this content please select one of the options below:

The Mass Market Economy

Ken R. Blawatt (Adjunct Professor, Arthur Lok Jack Graduate School of Business University of West Indies, POS, Trinidad)

Marconomics

ISBN: 978-1-78635-566-9, eISBN: 978-1-78635-565-2

Publication date: 28 December 2016

Acknowledgements

Acknowledgment

Some parts of the chapter are drawn from the text Blawatt (2014).

Citation

Blawatt, K.R. (2016), "The Mass Market Economy", Marconomics, Emerald Group Publishing Limited, Leeds, pp. 251-264. https://doi.org/10.1108/978-1-78635-566-920161024

Publisher

:

Emerald Group Publishing Limited

Copyright © 2016 Emerald Group Publishing Limited