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Combining the Best of Both Worlds in Retailing and Design: Cross-Practice Integration and Innovation, Including the Role of Education

Katelijn Quartier

Multi-Channel Marketing, Branding and Retail Design

ISBN: 978-1-78635-456-3, eISBN: 978-1-78635-455-6

Publication date: 18 October 2016

Citation

Quartier, K., Lommelen, T. and Vanrie, J. (2016), "Combining the Best of Both Worlds in Retailing and Design: Cross-Practice Integration and Innovation, Including the Role of Education", Mcintyre, C., Melewar, T.C. and Dennis, C. (Ed.) Multi-Channel Marketing, Branding and Retail Design, Emerald Group Publishing Limited, Leeds, pp. 31-49. https://doi.org/10.1108/978-1-78635-456-320161007

Publisher

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Emerald Group Publishing Limited

Copyright © 2016 Emerald Group Publishing Limited