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Big Store Design and Marketing Effects: Non-Western, New-Build Shopping Malls and Implications for the Re-Enchantment of Consumption

Multi-Channel Marketing, Branding and Retail Design

ISBN: 978-1-78635-456-3, eISBN: 978-1-78635-455-6

Publication date: 18 October 2016

Citation

Roberts, G.H. (2016), "Big Store Design and Marketing Effects: Non-Western, New-Build Shopping Malls and Implications for the Re-Enchantment of Consumption", Mcintyre, C., Melewar, T.C. and Dennis, C. (Ed.) Multi-Channel Marketing, Branding and Retail Design, Emerald Group Publishing Limited, Bingley, pp. 135-161. https://doi.org/10.1108/978-1-78635-456-320161003

Publisher

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Emerald Group Publishing Limited

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