To read this content please select one of the options below:

Branding: At the Heart of the Relationship between Product Marketing and Design

Aurélie Hemonnet-Goujot

Delphine Manceau

Multi-Channel Marketing, Branding and Retail Design

ISBN: 978-1-78635-456-3, eISBN: 978-1-78635-455-6

Publication date: 18 October 2016

Citation

Hemonnet-Goujot, A. and Manceau, D. (2016), "Branding: At the Heart of the Relationship between Product Marketing and Design", Mcintyre, C., Melewar, T.C. and Dennis, C. (Ed.) Multi-Channel Marketing, Branding and Retail Design, Emerald Group Publishing Limited, Leeds, pp. 3-30. https://doi.org/10.1108/978-1-78635-456-320161001

Publisher

:

Emerald Group Publishing Limited

Copyright © 2016 Emerald Group Publishing Limited