TY  - CHAP
AB  - 
SN  - 978-1-78635-333-7, 978-1-78635-334-4/
DO  - 10.1108/978-1-78635-334-420161018
UR  - https://doi.org/10.1108/978-1-78635-334-420161018
ED  - Arch G. Woodside
PY  - 2016
Y1  - 2016/01/01
TI  - Prelims
T2  - Bad to Good
PB  - Emerald Group Publishing Limited
SP  - i
EP  - ix
Y2  - 2024/04/19
ER  -