TY  - CHAP
AB  - Purpose This chapter presents a research paper with empirical investigation on tourism experiences specific to heritage attractions. It analyses the five principles of experience economy within the context of heritage attractions. The study aims to find out if heritage attractions are using the principles of experience economy to provide a fulfilling experience for visitors. The principles of the experience economy are having consistent theme, using positive cues, eliminating negative cues, offering memorabilia, and engaging the five senses.Methodology/approach The survey method was used to collect data from three separate heritage attractions in Jamaica. Frequency distribution was used to determine the observations in the sample.Findings Results of the study reveal that majority of visitors either agree or strongly agree that many of the elements comprising the principles of experience economy are in place. One similar drawback among the attractions is that they all use visual and aural messages which can distract or contradict the theme and consequently visitors’ experience.Research limitations/implications A limitation of the study is that it did not take into consideration the relationship between visitors’ experience and their expectations as well as visitor satisfaction.Originality/value This study will inform management of heritage attractions of the importance of having implementing the principles of experience economy so as to provide a fulfilling experience for visitors.
SN  - 978-1-78635-289-7, 978-1-78635-290-3/
DO  - 10.1108/978-1-78635-290-320161021
UR  - https://doi.org/10.1108/978-1-78635-290-320161021
AU  - Sinclair-Maragh Gaunette
ED  - Marios Sotiriadis
ED  - Dogan Gursoy
PY  - 2016
Y1  - 2016/01/01
TI  - Assessing Tourism Experiences: The Case of Heritage Attractions
T2  - The Handbook of Managing and Marketing Tourism Experiences
PB  - Emerald Group Publishing Limited
SP  - 487
EP  - 506
Y2  - 2024/04/19
ER  -