Proposing an Experiential Value Model within the Context of Business Tourism
The Handbook of Managing and Marketing Tourism Experiences
ISBN: 978-1-78635-290-3, eISBN: 978-1-78635-289-7
Publication date: 28 December 2016
Abstract
Originality/value
This theoretical model offers new practices into business tourism managers’ measurement of experiential value, satisfaction, and post-consumption behavior in a business tourism context.
Keywords
Citation
Swart, M.P.(. (2016), "Proposing an Experiential Value Model within the Context of Business Tourism", Sotiriadis, M. and Gursoy, D. (Ed.) The Handbook of Managing and Marketing Tourism Experiences, Emerald Group Publishing Limited, pp. 451-468. https://doi.org/10.1108/978-1-78635-290-320161019
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:Emerald Group Publishing Limited
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