Previous researchers suggested some practical strategies to prepare environments and design experiences. However, a comprehensive, theoretically sound understanding of the fundamental factors of MTEs was left out. This study investigated tourism experiential factors that enable and facilitate MTEs. It also tried to demonstrate the managerial importance of these theoretical components to the design of “on the ground” destination programs, which initially create excitement and anticipation among potential visitors (within the context of a highly competitive marketplace), to the point where a given destination is selected over a multitude of others and where it subsequently delivers the kind of high-quality “truly memorable” experiences that fully meet the inflated expectations initially “promised” by the destination brand.
Kim, J.-H. (2016), "Memorable Tourism Experiences: Conceptual Foundations and Managerial Implications for Program Design, Delivery, and Performance Measurement", Sotiriadis, M. and Gursoy, D. (Ed.) The Handbook of Managing and Marketing Tourism Experiences, Emerald Group Publishing Limited, pp. 431-450. https://doi.org/10.1108/978-1-78635-290-320161018Download as .RIS
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