TY  - CHAP
AB  - Purpose To analyze and discuss the role of ICTs and the emerging trends and issues in marketing tourism experiences.Methodology/approach Previous conceptual frameworks are reviewed and key issues and trends are identified as central for ICT-based tourism marketing. Case studies are presented to illustrate how the marketing issues could be translated into practical tourism marketing strategies.Findings (1) Based on the literature, a conceptual model that outlines a technology-empowered marketing approach for co-created tourism experiences is presented. (2) The identified key trends in marketing tourism experiences include the changing overall role of marketers, a growth in mobile marketing opportunities, the emergence of smart destinations and their varied implications for marketing. (3) The case studies show the integrated and strategic role of social media platforms, hashtags, photography, location-based geofilters, augmented reality and videography in marketing tourism experiences.Originality/value This chapter conceptually outlines the technology-empowered tourism marketing approach and the role of marketers and various other players in tourism experience co-creation. The case studies provide practical implications for ICT-based tourism marketing.
SN  - 978-1-78635-289-7, 978-1-78635-290-3/
DO  - 10.1108/978-1-78635-290-320161017
UR  - https://doi.org/10.1108/978-1-78635-290-320161017
AU  - Yoo Kyung-Hyan
AU  - Gretzel Ulrike
ED  - Marios Sotiriadis
ED  - Dogan Gursoy
PY  - 2016
Y1  - 2016/01/01
TI  - The Role of Information and Communication Technologies (ICTs) in Marketing Tourism Experiences
T2  - The Handbook of Managing and Marketing Tourism Experiences
PB  - Emerald Group Publishing Limited
SP  - 409
EP  - 428
Y2  - 2024/05/08
ER  -