The value of this chapter lies in the fact that several models and their similarities were presented with an underpinning tool called theming. As not much research have been done on theming, the guidelines presented by all the models have been considered in a systematic manner that would assist visitor attraction managers in forming a better understanding of the use of the tool and issues related to it. With this said, there are several aspects highlighted in the chapter which necessitate more research in order to assist managers effectively in designing effective themes.
Botha, E. (2016), "Marketing Experiences for Visitor Attractions: The Contribution of Theming", Sotiriadis, M. and Gursoy, D. (Ed.) The Handbook of Managing and Marketing Tourism Experiences, Emerald Group Publishing Limited, pp. 343-362. https://doi.org/10.1108/978-1-78635-290-320161013Download as .RIS
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