TY  - CHAP
AB  - Purpose To know the role of online social media (OSM) on the experience and communication of a gay film festival (ZeFestival) in a tourist destination: Nice, FranceMethodology/approach Literature review accompanied with a qualitative study and netnographic analysis.Findings Informs on the use of OSMs by both organizers and festival goers, with a much poorer involvement of stakeholders than was envisaged. Proposes avenues for finding the causes of this lack of communication and sharing of the online experience.Research limitations/implications An exploratory study of a single gay film festival. The research work should be extended to other gay cultural events in Nice and France as a whole.Practical implications Recommendations for online experience sharing and communication before, during, and after the event.Originality/value This theme has been hardly broached on an international scale and never in a French context.
SN  - 978-1-78635-289-7, 978-1-78635-290-3/
DO  - 10.1108/978-1-78635-290-320161012
UR  - https://doi.org/10.1108/978-1-78635-290-320161012
AU  - Christofle S.
AU  - Papetti C.
AU  - Ferry M.
ED  - Marios Sotiriadis
ED  - Dogan Gursoy
PY  - 2016
Y1  - 2016/01/01
TI  - The Role of Online Social Media on the Experience and Communication of Gay Events in a Tourist Destination: A Case Study of a Small-Scale Film Festival in Nice
T2  - The Handbook of Managing and Marketing Tourism Experiences
PB  - Emerald Group Publishing Limited
SP  - 323
EP  - 341
Y2  - 2024/04/25
ER  -