This chapter discusses the authenticity, commodification, and McDonaldization issues on the basis of a case study of a well-established destination.
Yolal, M. (2016), "Authenticity, Commodification, and McDonaldization of Tourism Experiences in the Context of Cultural Tourism", Sotiriadis, M. and Gursoy, D. (Ed.) The Handbook of Managing and Marketing Tourism Experiences, Emerald Group Publishing Limited, pp. 217-233. https://doi.org/10.1108/978-1-78635-290-320161009Download as .RIS
Emerald Group Publishing Limited
Copyright © 2016 Emerald Group Publishing Limited