Demonstrates the blurring of boundaries between tourism, events and sports, and how managers must be adept to shift strategy according to changing unexpected dynamics of threats and opportunities, yet still can adhere to symbolic authenticity to maintain integrity of intangible cultural heritage as a tourism experience.
I am indebted for the learning and support of Guo You You, a student in the School of Tourism Management, Sun Yat-sen University, Zhuhai China for reading and summarizing several Chinese language articles. Thank you to Mike MacKeddie-Haslam, Honorary Life President of the International Dragon Boating Federation (IDBF) for taking the time to correct and to add insider detail for a more comprehensive chapter.
Fallon, F. (2016), "Dragon Boat Intangible Cultural Heritage: Management Challenges of a Community and Élite Sport Event as a Tourism Experience", Sotiriadis, M. and Gursoy, D. (Ed.) The Handbook of Managing and Marketing Tourism Experiences, Emerald Group Publishing Limited, pp. 155-174. https://doi.org/10.1108/978-1-78635-290-320161006Download as .RIS
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