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Experiential Tourism: Creating and Marketing Tourism Attraction Experiences

The Handbook of Managing and Marketing Tourism Experiences

ISBN: 978-1-78635-290-3, eISBN: 978-1-78635-289-7

Publication date: 28 December 2016

Abstract

Originality/value

While many studies of the creative tourism concept and cities have been undertaken within the context of destinations this research offers a site-specific perspective as well as marketing perspective that will be of practical value to attraction managers.

Keywords

Citation

Dodds, R. and Jolliffe, L. (2016), "Experiential Tourism: Creating and Marketing Tourism Attraction Experiences", Sotiriadis, M. and Gursoy, D. (Ed.) The Handbook of Managing and Marketing Tourism Experiences, Emerald Group Publishing Limited, Bingley, pp. 113-129. https://doi.org/10.1108/978-1-78635-290-320161005

Publisher

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Emerald Group Publishing Limited

Copyright © 2016 Emerald Group Publishing Limited