The chapter emphasized the role of market intelligence and experience design in the process of experience-centric service provision for a successful innovation – in frames of a theoretical model. The empirical results identified some main issues and obstacles in implementation of the experience-centric approach and innovative tools and processes in context of guided tours.
ZÃ¡tori, A. (2016), "Experience-Centric Approach and Innovation", Sotiriadis, M. and Gursoy, D. (Ed.) The Handbook of Managing and Marketing Tourism Experiences, Emerald Group Publishing Limited, pp. 21-44. https://doi.org/10.1108/978-1-78635-290-320161002Download as .RIS
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