From Profit to Passion: What Business Students Learned from Circus Artists

Abstract

Purpose

This chapter examines the infusion of liberal arts studies into traditional business education.

Methodology/approach

The object of study will be the collaboration between representatives of the University of Dance and Circus and the Master-level students of the Stockholm School of Economics. Evidence of the effect of this collaboration will be drawn from interviews, observations, and reflections gathered from the business students.

Findings

This study and its related counterparts show that liberal arts studies incorporated into business programs enhance creativity, professional judgment, social contribution, and personal fulfillment in students. The addition of multiple framing was found to be particularly healthy to the students’ educational development.

Originality/value

The involvement of creative processes in business education leads to a more fulfilling and beneficial program for students.

Citation

Stenström, E. (2016), "From Profit to Passion: What Business Students Learned from Circus Artists", Wankel, L.A. and Wankel, C. (Ed.) Integrating Curricular and Co-Curricular Endeavors to Enhance Student Outcomes, Emerald Group Publishing Limited, Leeds, pp. 251-272. https://doi.org/10.1108/978-1-78635-064-020161010