E‐CRM vendors: a contemporary study

Abstract

The potential impact of E‐CRM on cost savings, revenue growth, and increased customer’s convenience has generated considerable interest and speculation across the industries. The immense growth of E‐CRM market has opened new vistas of business for E‐CRM vendors. However, with plethora of vendors and products available in the market it makes the choise of the companies difficult. The present study after reviewing the literature of E‐CRM attempts to do a comparative analysis of various E‐CRM vendors.

Citation

Kumra, R. (2005), "E‐CRM vendors: a contemporary study", Journal of Advances in Management Research, Vol. 2 No. 2, pp. 70-77. https://doi.org/10.1108/97279810580000379