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Aesthetic evolution and its infusion in consumer durable

G. Ganesh Das (Department of Management Studies, Indian Institute of Technology, New Delhi‐110016, India)
Rajat K. Baisya (Department of Management Studies, Indian Institute of Technology, New Delhi‐110016, India)
B. Chandra (Department of Mathematics, Indian Institute of Technology, New Delhi‐110016, India)

Journal of Advances in Management Research

ISSN: 0972-7981

Article publication date: 1 October 2003

224

Abstract

This paper explores some aspects of aesthetics, its qualities and attributes in case of a consumer durable and the association of some attributes and quality with one another. Attempt is also made to understand the extent to which these play a role in designing a consumer durable. The attribute beauty, quality, feel and experience emerged important, whereas in the case of qualities of aesthetics beauty, order and symmetry, definitions, form proportion, finishing and unity of various parts emerged important. Amongst attributes, feel and experience has the highest association with other attributes of aesthetics. The correlation between qualities of aesthetics established that there is association between all the qualities of aesthetics, which confirms interrelationship with each other.

Keywords

Citation

Ganesh Das, G., Baisya, R.K. and Chandra, B. (2003), "Aesthetic evolution and its infusion in consumer durable", Journal of Advances in Management Research, Vol. 1 No. 1, pp. 69-73. https://doi.org/10.1108/97279810380000360

Publisher

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MCB UP Ltd

Copyright © 2003, MCB UP Limited

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