TY - JOUR AB - The basis of this paper is a critical review of an article published in this journal, by Zafiris and Bayldon (JAAR, 5, 2, 2000), on Economic Value Added and Market Value Added. This review provides a detailed critique of the literature relating to EVA® and the underlying philosophy of the use of EVA® as a performance metric. Following this, there is a comment on the analysis provided by Zafiris and Bayldon and a review of the empirical evidence presented in support of their analysis. The paper demonstrates that the amendments to the EVA® model proposed by Zafiris and Bayldon are not original and are unlikely to result in a significant improvement to the usefulness of the original model. VL - 6 IS - 1 SN - 0967-5426 DO - 10.1108/96754260080001020 UR - https://doi.org/10.1108/96754260080001020 AU - Pierce‐Brown BA FCA PhD Rhoda PY - 2000 Y1 - 2000/01/01 TI - EVA® and other Arthurian myths: A comment on Zafiris & Bayldon (2000). T2 - Journal of Applied Accounting Research PB - MCB UP Ltd SP - 2 EP - 22 Y2 - 2024/04/16 ER -