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Editor's perspective: Does South Asia matter? Rethinking South Asia as relevant in international business research

Shaista E. Khilji (Department of Human and Organizational Learning, The George Washington University, Washington, DC, USA)

South Asian Journal of Global Business Research

ISSN: 2045-4457

Article publication date: 2 March 2012

1294

Abstract

Purpose

The purpose of this paper (editorial) is to provide a balanced contextual overview of several South Asian countries, in order to present their relevance in international business research.

Design/methodology/approach

The author argues that South Asia offers a rich context for studying and advancing international business theory and practice.

Findings

South Asia presents an interesting paradox; where dynamism and growing challenges (of poverty, corruption, inadequate governance and extremism) exist side by side. The author also discusses that using South Asia as a context of the study is likely to add relevance and rigor to international business theory, therefore addressing the recent calls by many scholars.

Research limitations/implications

Countries in South Asia are under‐researched by many accounts. Hence an exploration of business and management issues is likely to expose phenomena that have the potential to advance international business theory and practice.

Originality/value

This editorial highlights the regional importance of South Asia in international business research. It places South Asian Journal of Global Business Research, with its emphasis on South Asian economies, organizations, diaspora and people, as an important journal for developing a body of knowledge relating to South Asian business practices, deepening our understanding of South Asia, broadening our view of international business theory and research, identifying new phenomena, exploring indigenous methodological tools and increasing the output of research focused on the region that appears in and also has an impact on global research.

Keywords

Citation

Khilji, S.E. (2012), "Editor's perspective: Does South Asia matter? Rethinking South Asia as relevant in international business research", South Asian Journal of Global Business Research, Vol. 1 No. 1, pp. 8-21. https://doi.org/10.1108/20454451211205914

Publisher

:

Emerald Group Publishing Limited

Copyright © 2012, Emerald Group Publishing Limited

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