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Drop-offs in the Asian electronics market: unloading Bolipps and Canssonic

K. Srinivasa Reddy (Indian Institute of Technology Roorkee, Roorkee, India.)
Rajat Agrawal (Indian Institute of Technology Roorkee, Roorkee, India.)
Vinay Kumar Nangia (Indian Institute of Technology Roorkee, Roorkee, India.)

Emerald Emerging Markets Case Studies

ISSN: 2045-0621

Publication date: 17 October 2012


Subject area

International business – sell-off and joint venture.

Study level/applicability

This case is suitable for graduation and post graduation (BBA, MBA) and other management programs. The courses include multinational business environment and strategic management

Case overview

A significant increase in the Asian electronics business has created a global platform for international vendors and customers. Indeed, Chinese and Korean firms have become the foremost manufacturing and fabrication nucleus for electronic supplies in the world economy. In fact, it is an example of success from Asian emerging markets. This case presents the strategies of Asian rivals in the electronics business that shows both Bolipps and Canssonic redesigning and restructuring global tactics for long-term sustainable success in the given market. It also discusses the reasons behind their current mode of business and post-deal issues.

Expected learning outcomes

The case describes a way to impart managerial and leadership strategies from regular business operations happening in and around the world. Solely it focuses on designing inorganic choices such as sell-offs, joint ventures, shuffle and merging strategies through theory to application.

Supplementary materials

Teaching notes are available for educators only. Please contact your library to gain login details or email to request teaching notes.



Reddy, K.S., Agrawal, R. and Nangia, V.K. (2012), "Drop-offs in the Asian electronics market: unloading Bolipps and Canssonic", Emerald Emerging Markets Case Studies, Vol. 2 No. 8.



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