The case is suitable for undergraduates, MBA, and executive MBA courses.
This case on Satya Bharti School Program, an initiative of the Bharti Foundation, highlights the journey, achievements and challenges faced during the implementation of a noble vision. The case maps the strategy implemented from multiple vantage points and aims to show how the compelling need of providing quality education in rural India transformed the way people look at corporate social responsibility (CSR) activities.
Expected learning outcomes
The case analysis aims to help students comprehend and understand: the concept of corporate social responsibility; the strategic decision-making process amidst constraints in the context of not-for-profit organizations; how organizational excellence models are embedded to improvise practices and processes; the concept of the multi-stakeholder framework; and how external and internal issues can affect the success of a CSR program.
Teaching notes are available; links to videos are provided.
This case would not have been possible without the constant guidance and support of Mr Rakesh Bharti Mittal (Co-chairman of Bharti Foundation and the protagonist of the case), Professor Bibek Banerjee (Director, IMT Ghaziabad, India), Mr Vijay Chadda (CEO, Bharti Foundation), Ms MamtaSaikia (Vice-president, Bharti Foundation) and, last but not least, my family without whose constant support and guidance this case would never have seen the light of day.
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