TY  - JOUR
AB  - Subject area Strategic change for business sustainability.Study level/applicability The case is targeted at the BA level and MBA level, and strategic management courses.Case overview The case study focuses on strategic change for business sustainability in the commercial bank sector in Thailand. It describes how Siam Commercial Bank (SCB) developed and implemented strategic change to achieve business sustainability in the economic fluctuations, and the competition in the banking market. SCB is a very long established bank which held the highest market capitalization among Thai Financial Institutions, and it was on the verge of bankruptcy in the Asian financial crisis in 1997.Expected learning outcomes These include developing students' understanding of the context and practices of strategic change and the nature of theoretical traditions in the field of strategic change.Supplementary materials Teaching notes are available; please consult your librarian for access.
VL  - 2
IS  - 8
SN  - 2045-0621
DO  - 10.1108/20450621211291824
UR  - https://doi.org/10.1108/20450621211291824
AU  - Pinprayong Boriboon
AU  - Wongsurawat Winai
PY  - 2012
Y1  - 2012/01/01
TI  - Strategic change for sustainability in Thai Commercial Bank
T2  - Emerald Emerging Markets Case Studies
PB  - Emerald Group Publishing Limited
SP  - 1
EP  - 10
Y2  - 2024/04/26
ER  -