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Partnering for business transformation: the Wipro Consulting Services story

Asha Kaul (Communication Area, Indian Institute of Management, Ahmedabad, India)
Vidhi Chaudhri (Department of Media and Communication, Erasmus University, Rotterdam, The Netherlands)

Emerald Emerging Markets Case Studies

ISSN: 2045-0621

Publication date: 17 October 2012

Abstract

Subject area

Business transformation processes, change management and business strategy.

Study level/applicability

The case can be used to study business transformation processes and would be relevant for courses on change management and business strategy. It shouldbe studied in the context of behavioral and organizational challenges in implementing an organization-wide change. The case is targeted at MBA students and/or executive participants with professional experience who would be able to link the learningto corporate experience. It can be used for courses on organizational change, business strategy, and change management.

Case overview

The case, set in India in the year 2011, is positioned in the business consulting domain, and provides insight into managing change from the perspective of a consulting partner. The case discusses challenges and presents processes followed by Wipro Consulting Services (WCS) in conducting an integrated business transformation exercise at Brigade Enterprises Ltd (BEL), a leading firm in India's real estate sector. The BEL engagement had busted the myth that an integrated business transformation could not be conducted in an unorganized sector, and resulted in savings of overUSD 2 million for BEL. The case traces the journey of WCS into business transformation consulting, outlines the solution framework proposed by WCS, and discusses the decisive nature of the Brigade project for WCS' growth trajectory.

Expected learning outcomes

The case has been written with the following objectives, to: familiarize students with the processes and phases of a business transformation project; examine transformation barriers and challenges from a consultant perspective; and providestudents an appreciation of the complexities and challenges, decisional criteria and parameters of a large-scale, integrated business transformation exercise.

Supplementary materials

Teaching notes are available; please consult your librarian for access.

Keywords

Citation

Kaul, A. and Chaudhri, V. (2012), "Partnering for business transformation: the Wipro Consulting Services story", Emerald Emerging Markets Case Studies, Vol. 2 No. 8. https://doi.org/10.1108/20450621211291815

Publisher

:

Emerald Group Publishing Limited

Copyright © 2012, Emerald Group Publishing Limited