Firm success, organizational structure and values, business challenges, corporate change, decision making.
Senior undergraduate courses in Organizational Behavior and Business Policy and Strategy.
This case relates the story of growth of Future Internet, a small media firm launched in 1998 in Dubai, UAE. The case describes the past achievements of Future Internet along with the challenges met on the road, illustrates the key factors and core organizational values that were critical for its business success and discusses the new prospects that the company is seeking to explore in the future. As Future Internet is continuously searching to engage in a path of new business opportunities, what are the most viable strategic choices to be made for securing a sustainable corporate growth and development?
Expected learning outcomes
Discuss different aspects involved in the management of a small firm operating in a dynamic industry; assess the key factors that might contribute to explaining corporate success; and evaluate the effectiveness of managerial decision making over time (change in structure and values, opportunities' evaluation and selection of strategic options) to achieve sustainable development.
The authors would like to thank Mr Moamin Al Batta for his time, valuable insights and collaboration which were critical for the successful completion of this case study; the anonymous reviewers of the journal for their constructive comments on earlier drafts; and Ahmed Tarek Said for his assistance during the early stages of this project.
Bodolica, V., Spraggon, M. and Shahid, A. (2012), "Future internet: on a continuous path for achieving “a vision beyond expectations”", Emerald Emerging Markets Case Studies, Vol. 2 No. 1. https://doi.org/10.1108/20450621211214504Download as .RIS
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