Twiga Hosting Ltd – providing affordable information and communication technologies services to small and medium enterprises

Abstract

Subject area

The case describes the launch of Twiga Hosting Ltd, a company providing information and communication technology (ICT) services to the underserved small and medium enterprise (SME) sector in Tanzania and in a many countries in Africa.

Study level/applicability

This case targets a range of audience from undergraduate students taking both Bachelor of Commerce and those taking Bachelor of Business Administration; and Postgraduate students taking business-related courses. Nonetheless, the case may be used by all other learners of advanced studies in entrepreneurship and innovation management.

Case overview

The case addresses a number of issues including:

• Issues to be considered when starting an ICT enterprise.

• Strategic management.

• Business revenue models.

Expected learning outcomes

• To impart/inculcate entrepreneurial insights in ICT and related areas.

• To make learners aware of the business growth opportunities in ICT ventures.

• The success factors for fruitful ICT ventures.

• To enable learners to identify challenges facing entrepreneurs in ICT ventures and the ways to overcome them.

Supplementary materials

Teaching notes.

Citation

Masele, J.J. (2011), "Twiga Hosting Ltd – providing affordable information and communication technologies services to small and medium enterprises", , Vol. 1 No. 4. https://doi.org/10.1108/20450621111197163