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Advanced Technology Investment Company (ATIC): a destination, global champion

Melodena Stephens Balakrishnan (University of Wollongong in Dubai, Dubai, United Arab Emirates)
Immanuel Azaad Moonesar (University of Wollongong in Dubai, Dubai, United Arab Emirates)

Publication date: 1 October 2011

Issue publication date: 1 October 2011


Subject area

Emiratisation, dual bottom-line, destination policy making and strategic development, ecosystem perspective and human capital.

Study level/applicability

This case is suitable for undergraduate and postgraduate students studying policy; strategy and human resources. Practitioners from the human resource industry, government sector and destination marketing may also benefit from the case.

Case overview

ATIC is an investment company with a dual bottom line mandate. This means besides the financial objective it has for its investors (which is largely the Government of Abu Dhabi), it must contribute to socio-economic objectives outlined by the Abu Dhabi Vision 2030. For this perspective, ATIC had developed a unique approach looking at the “Ecosystem” perspective. Some key areas are destination development as an advanced technology hub and human capital development or “Emiratisation”. All these are key to long-term success of the country as the Middle East North Africa region has one of the youngest populations and an increasing unemployment rate. Most government organizations are saturated and it is vital that nationals start working and performing in the private sector. This case outlines the plans and efforts of ATIC towards those goals.

Expected learning outcomes

Management of “Emiratisation” at policy and implementation; scenario planning and strategy management especially looking at advanced technology sector; organizational values – development and implementation at recruitment and marketing; destination marketing and policy looking at the case of Abu Dhabi, stakeholder management.

Supplementary materials

Teaching notes.



This case was written by Dr Melodena Stephens Balakrishnan and Mr Immanuel Azaad Moonesar at the University of Wollongong in Dubai. It was prepared using company information and interviews and its intension was to provide material for class discussion through publication. The author does not intend to illustrate either effective or ineffective handling of a managerial situation. The author may have disguised certain names and other identifying information to protect confidentiality.


Balakrishnan, M.S. and Moonesar, I.A. (2011), "Advanced Technology Investment Company (ATIC): a destination, global champion", , Vol. 1 No. 4.



Emerald Group Publishing Limited

Copyright © 2011 Balakrishnan & Moonesar

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