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Emerging entrepreneurship in Cuba

Marilyn M. Helms (School of Business, Dalton State College, Dalton, Georgia, USA)

Publication date: 1 July 2011


Subject area

Entrepreneurship; tourism and hospitality.

Study level/applicability

Junior or senior-level business students as well as graduate-level (MBA and/or EMBA) classes in entrepreneurship, small business management, strategic management, international business or international economics.

Case overview

Cuban tour guides working for the communist Castro Government dream of working for themselves or leaving for the USA. Their story is contrasted by a visit to Cuba as told by a US business professor.

Expected learning outcomes

To compare entrepreneurship under capitalism that is slowly relaxing their communistic rules, to learn more about the island of Cuba and its potential for tourism and new venture creation, to understand the legal, social, political, historical and cultural barriers to entrepreneurship, to hypothesize or brainstorm potential new ventures for Cuba.

Supplementary materials

Teaching notes; photos also available upon request from the author.



Helms, M.M. (2011), "Emerging entrepreneurship in Cuba", , Vol. 1 No. 3.



Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited

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